{
    "id": 371685,
    "slug": "a-smile-in-the-mind-witty-thinking-in-graphic-design-beryl-mcalhone",
    "nstc": null,
    "title": "A Smile in the Mind - Witty Thinking in Graphic Design",
    "subtitle": null,
    "collection_title": null,
    "collection_part_number": null,
    "annotation": null,
    "description": "What is wit? It is playfulness with ideas. Designers take the familiar and turn it into the surprising. Words play against images. It is the lateral leap that persuades and delights. Wit is the magical element that builds the world's biggest brands and engages people with messages that matter.\n\nPacked with illustrations showcasing different examples of wit across the full range of graphic design, 'A Smile in the Mind' features the work of the most prominent designers from over 40 countries. Extensively revised and updated, and including over 1.000 projects, 'A Smile in the Mind' is an essential compendium of contemporary designs and a celebration of classic pieces, resulting in the definitive guide to wit in graphic design. Written with humour and insight, it offers designers a friendly read, a helpful sourcebook and a trigger for ideas. ",
    "imprint": null,
    "language_code": "eng",
    "original_language_code": null,
    "page_count": 272,
    "duration_seconds": null,
    "publication_date_first": "1996-01-01",
    "publication_date_latest": "1996-01-01",
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    "created_at": "2025-09-19T13:32:08+00:00",
    "updated_at": "2025-10-30T00:30:24+00:00",
    "publisher": {
        "id": 4233,
        "slug": "phaidon",
        "name": "Phaidon",
        "created_at": "2025-09-19T13:09:16+00:00",
        "updated_at": "2025-09-19T15:10:07+00:00"
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