{
    "id": 273295,
    "slug": "buzz-jonoah-berger",
    "nstc": null,
    "title": "Buzz",
    "subtitle": "waarom wordt iets viral (of toch niet)?",
    "collection_title": null,
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    "description": "Waarom wordt over sommige producten meer gepraat dan over andere? Hoe cre\u00eber je een oorverdovende buzz? En waarom gaan sommige YouTube-videos razendsnel de wereld over? Professor Jonah Berger analyseert in BUZZ de sociale hypes en bestudeert hoe producten, idee\u00ebn en gedrag schijnbaar vanuit het niets aanslaan en door iedereen overgenomen worden. Hij onderzoekt hoe individuele beslissingen en sociale dynamiek (oftewel: sociale invloed) trends en groepsgedrag genereren. Jonah Berger onthult het geheim van bepaalde producten die meer mond-tot-mondreclame krijgen dan anderen en waarom bepaalde sites of filmpjes online `viral gaan.",
    "additional_content": null,
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    "language_code": "dut",
    "original_language_code": null,
    "page_count": 256,
    "duration_seconds": null,
    "publication_date_first": "2013-06-05",
    "publication_date_latest": "2013-06-05",
    "cover_url": null,
    "editions": [
        {
            "isbn": "9789000313006",
            "product_form": "ED"
        }
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    "created_at": "2025-09-19T13:06:01+00:00",
    "updated_at": "2025-11-15T00:21:15+00:00",
    "publisher": {
        "id": 108,
        "slug": "unieboek-het-spectrum",
        "name": "Unieboek | Het Spectrum",
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    "contributors": [
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            "slug": "jonoah-berger",
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            "contributor_role": "A01",
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