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    "title": "Employer Branding for Dummies",
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    "description": "<p>Attract the very best talent with a compelling employer brand! Employer Branding For Dummies is the clear, no-nonsense guide to attracting and retaining top talent. Perfect your recruitment marketing Develop a compelling employer value proposition Demonstrate your employer brand ROI Attract and retain the very best talent The very best employees are the ones with the most options. Why should they choose your company? A strong employer brand makes the decision a no-brainer \u0097 and this book gives you the hard facts and expert insight you need to build your brand as a great place to work. From creating a distinctive employer identity to perfecting your talent-sourcing techniques, it helps create an employer brand that will get the very best talent beating a path to your door. Inside &hellip; Create a strong business case Develop an effective strategy Identify your key target audiences Create a compelling brand promise Build an attractive career site Harness social media Deliver an engaging experience Identify the right metrics and KPIs</p>",
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