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    "title": "Handouts bij public relations en marketingcommunicatie voor organisaties",
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    "description": "?Over communicatie zijn al vele boeken geschreven: brede, algemene boeken over bedrijfscommunicatie of communicatiemanagement en specifieke boeken over public relations of marketingcommunicatie. Dit boek probeert een algemene basis te bieden en toch specifiek in te gaan op zowel public relations als op marketingcommunicatie. Het geeft een actueel overzicht van definities, doelstellingen, instrumenten en raakvlakken van beide communicatiedisciplines.Public relations en marketingcommunicatie voor organisaties: een inleiding is bedoeld voor studenten communicatiemanagement of bedrijfsmanagement.",
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        "slug": "academia-press",
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    "contributors": [
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            "key_names": "Van Zaelen",
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