{
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    "description": "<p>The time has come for a radical paradigm shift in branding as we know it. where, in the past, branding has seemed mainly focused on fulfilling hedonistic individual needs, it's gradually becoming clear: people are wainting for brands to help them help others. And, in doing so, these so-called \"Meaningful Prosocial Brands\" help fulfill a basic, strong and growing need: the need to live a meaningful life. This book, based on extensive research in the world's 6 biggest economies, unveils new insights and preactical knowledge that can make your brand grow and bring about a huge positive impact on our world.</p>",
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    "created_at": "2025-09-19T13:52:16+00:00",
    "updated_at": "2025-11-14T03:54:36+00:00",
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}