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    "title": "How to be a dictator",
    "subtitle": "The Cult of Personality in the Twentieth Century",
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    "description": "From a Samuel Johnson prize-winning author, a timely and compelling exploration of the cult of personality that surrounded eight twentieth century dictators. Told with great narrative verve, this book examines how a cult takes hold, grows, and sustains itself. It places the cult of personality where it belongs, at the very heart of tyranny.  ",
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        "slug": "bloomsbury",
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