{
    "id": 336233,
    "slug": "huh-berthold-gunster-2",
    "nstc": null,
    "title": "Huh?!",
    "subtitle": "The Dutch Art of Flip-thinking",
    "collection_title": null,
    "collection_part_number": null,
    "annotation": null,
    "description": "Imagine this: you've got a great idea, and all you hear are yes-buts. 'Yes, but that's been tried before, and it didn't work.' 'Yes, but shouldn't we just let it sit for a while?' 'Yes, but what if it doesn't work ...'<br />All those yes-buts make you feel that every attempt at innovation will be buried in a swampy morass of seemingly sensible objections.<br />There's another way: the yes-and attitude. This open-minded perspective emphasizes what can be done, appreciating possibilities. With this attitude we see past the dragons to the path forward. The result? Creativity and innovation.<br />This book is about the transition from a yes-but to a yes-and way of thinking; from thinking in terms of problems to thinking in terms of opportunities. When we approach a problem with this orientation, novel solutions can sometimes be surprisingly easy to discover. Looking at a problem from a new angle, even just a quarter-turn, can lead to a big insight, with so little effort. We don't have to fight our problems; we can transform them into opportunities. We can make them our allies.<br />The art of turning problems into opportunities can be learned. It's a type of psychological jujitsu. The technique this book introduces is called Omdenken in Dutch, which you could tranlate as flip-thinking. It not only leads to a solution to an existing problem, but opens new vistas of possibility. As a caterpillar morphs into a butterfly, a problem is flip-thought into a beautiful solution. This leads to a paradox: the more problems we confront, the better.",
    "additional_content": null,
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    "imprint": null,
    "language_code": "eng",
    "original_language_code": null,
    "page_count": 240,
    "duration_seconds": null,
    "publication_date_first": "2018-10-02",
    "publication_date_latest": "2018-12-14",
    "cover_url": null,
    "editions": [
        {
            "isbn": "9789400510647",
            "product_form": "BC"
        }
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    "created_at": "2025-09-19T13:22:19+00:00",
    "updated_at": "2025-11-11T00:27:02+00:00",
    "publisher": {
        "id": 169,
        "slug": "aw-bruna-uitgevers-bv",
        "name": "A.W. Bruna Uitgevers B.V.",
        "created_at": "2025-09-19T12:25:20+00:00",
        "updated_at": "2025-09-19T15:13:46+00:00"
    },
    "contributors": [
        {
            "id": 203124,
            "slug": "berthold-gunster-2",
            "key_names": "Gunster",
            "names_before_key": "Berthold",
            "prefix_to_key": null,
            "contributor_role": "A01",
            "readable_contributor_role": "Author"
        }
    ],
    "genres": [],
    "subjects": [
        {
            "scheme_identifier": "32",
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            "subject_code": "770",
            "created_at": "2025-09-19T13:22:19+00:00",
            "updated_at": "2025-09-19T13:22:19+00:00"
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}