{
    "id": 226118,
    "slug": "in-goede-en-kwade-koersdagen-marko-heijl",
    "nstc": null,
    "title": "In goede en kwade koersdagen",
    "subtitle": "het huwelijk tussen wielersport en marketing",
    "collection_title": null,
    "collection_part_number": null,
    "annotation": null,
    "description": "In goede en kwade koersdagen<br />Wat hebben wielersport en marketing met elkaar? Heel wat. Al bij de allereerste<br />prehistorische wielerkoersen ontdekten brouwers, kranten en fietsconstructeurs de wielersport als een interessant platform om hun product te profileren. Het profiel van sponsors en andere commerci\u00eble belanghebbenden veranderde met de jaren, maar het belang van marketing in de wielersport bleef altijd prominent aanwezig.<br />In In goede en kwade koersdagen schetst Marko Heijl de geschiedenis van het<br />huwelijk tussen wielersport en marketing. Met alle rechten en plichten, met alle wederzijdse voor- en nadelen, met de klassieke sponsorverhalen, maar ook met de vele, sappige anekdotes.",
    "additional_content": null,
    "bestseller_60": null,
    "imprint": null,
    "language_code": "dut",
    "original_language_code": null,
    "page_count": null,
    "duration_seconds": null,
    "publication_date_first": "2011-04-28",
    "publication_date_latest": "2011-04-29",
    "cover_url": null,
    "editions": [
        {
            "isbn": "9789054721574",
            "product_form": "BC"
        }
    ],
    "ratings_count": 0,
    "read_count": 0,
    "review_count": 0,
    "favorite_count": 0,
    "reading_status_read_count": 0,
    "reading_status_reading_count": 0,
    "reading_status_want_to_read_count": 0,
    "rating_average": null,
    "ratings_distribution": {
        "1": 0,
        "2": 0,
        "3": 0,
        "4": 0,
        "5": 0
    },
    "created_at": "2025-09-19T12:54:25+00:00",
    "updated_at": "2025-11-10T00:16:44+00:00",
    "publisher": {
        "id": 1529,
        "slug": "arko-sports-media-bv",
        "name": "Arko Sports Media BV",
        "created_at": "2025-09-19T12:36:32+00:00",
        "updated_at": "2025-09-19T14:59:34+00:00"
    },
    "contributors": [
        {
            "id": 128360,
            "slug": "marko-heijl-2",
            "key_names": "Heijl",
            "names_before_key": "Marko",
            "prefix_to_key": null,
            "contributor_role": "A01",
            "readable_contributor_role": "Author"
        }
    ],
    "genres": [],
    "subjects": [
        {
            "scheme_identifier": "32",
            "scheme_version": null,
            "main_subject": false,
            "subject_code": "489",
            "created_at": "2025-09-19T12:54:25+00:00",
            "updated_at": "2025-09-19T12:54:25+00:00"
        }
    ],
    "tags": [],
    "campaigns": []
}