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    "nstc": null,
    "title": "It's not what you say, it's the way you say it!: how to sell yourself when it really matters",
    "subtitle": null,
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    "description": "<p>No matter what your speaking challenge is, this inspirational, cleverly illustrated book will ensure you perform with <b>passion</b>, <b>power</b> and <b>persuasion</b>; at your very best.</p><p>  Whether you are chasing a job, planning a pitch, giving a speech at a wedding, presenting to one or one thousand people, you\u2019ll discover how to:</p><p>-Use the rule of three to win any audience over<br />-Prepare so you can be yourself \u2013 but better<br />-Embrace the unknown and conquer any fear</p><p>  Capturing a life time\u2019s work in the art of persuasive communication, this powerful book reveals the principles, tools and tricks to help you become a <b>courageous, memorable</b>, <b>stand-out </b>speaker.</p>",
    "imprint": null,
    "language_code": "eng",
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    "publication_date_first": "2014-12-04",
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            "isbn": "9780091955250",
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    "created_at": "2025-09-19T13:08:55+00:00",
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        "slug": "random-house-uk",
        "name": "Random House UK",
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