{
    "id": 293335,
    "slug": "long-tail-the-longer-long-tail",
    "nstc": null,
    "title": "Long tail (the longer long tail)",
    "subtitle": null,
    "collection_title": null,
    "collection_part_number": null,
    "annotation": null,
    "description": "What happens when there is almost unlimited choice? When everything becomes available to everyone? This book shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve.  ",
    "imprint": null,
    "language_code": "eng",
    "original_language_code": null,
    "page_count": null,
    "duration_seconds": null,
    "publication_date_first": "2009-07-01",
    "publication_date_latest": "2009-07-01",
    "cover_url": null,
    "editions": [
        {
            "isbn": "9781847940360",
            "product_form": "BC"
        }
    ],
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    "created_at": "2025-09-19T13:11:13+00:00",
    "updated_at": "2025-11-02T00:22:44+00:00",
    "publisher": {
        "id": 4175,
        "slug": "random-house-uk",
        "name": "Random House UK",
        "created_at": "2025-09-19T13:08:37+00:00",
        "updated_at": "2025-09-19T15:10:08+00:00"
    },
    "contributors": [],
    "genres": [],
    "subjects": [
        {
            "scheme_identifier": "32",
            "scheme_version": null,
            "main_subject": false,
            "subject_code": "680",
            "created_at": "2025-09-19T13:11:13+00:00",
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        }
    ],
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}