{
    "id": 435694,
    "slug": "marketing-50-philip-kotler",
    "nstc": null,
    "title": "Marketing 5.0",
    "subtitle": null,
    "collection_title": null,
    "collection_part_number": null,
    "annotation": null,
    "description": "In Marketing 5.0, the celebrated promoter of the \u201cFour P\u2019s of Marketing,\u201d Philip Kotler, explains how marketers can use technology to address customers\u2019 needs and make a difference in the world. \n\nIn a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.",
    "imprint": null,
    "language_code": "eng",
    "original_language_code": null,
    "page_count": 224,
    "duration_seconds": null,
    "publication_date_first": "2021-01-01",
    "publication_date_latest": "2021-01-01",
    "cover_url": null,
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    "created_at": "2025-09-19T13:48:52+00:00",
    "updated_at": "2025-11-02T00:36:23+00:00",
    "publisher": {
        "id": 4857,
        "slug": "john-wiley-and-sons-ltd",
        "name": " John Wiley And Sons Ltd",
        "created_at": "2025-09-19T13:17:10+00:00",
        "updated_at": "2025-09-19T14:40:10+00:00"
    },
    "contributors": [
        {
            "id": 268664,
            "slug": "philip-kotler-2",
            "key_names": "Kotler",
            "names_before_key": "Philip",
            "prefix_to_key": null,
            "contributor_role": "A01",
            "readable_contributor_role": "Author"
        }
    ],
    "genres": [],
    "subjects": [],
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}