{
    "id": 294704,
    "slug": "mechanism-of-mind",
    "nstc": null,
    "title": "Mechanism of mind",
    "subtitle": null,
    "collection_title": null,
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    "annotation": null,
    "description": "<p><i>The Mechanism of Mind</i> presents Edward de Bono\u2019s original theories on how the brain functions, processes information and organises it. It explains why the brain, the \u2019mechanism\u2019, can only work in certain ways and introduces the four basic types of thinking that have gone on to inform his life\u2019s work, namely \u2018natural thinking\u2019, \u2018logical thinking\u2019,\u2019 mathematical thinking\u2019 and \u2018lateral thinking\u2019. De Bono also outlines his argument for introducing the word \u2018PO\u2019 as an alternative to the word \u2018NO\u2019 when putting lateral thinking into practice. <br />Drawing on colourful visual imagery to help explain his theories and thought-processes, from light bulbs and sugar cubes to photography and water erosion, <i>The Mechanism of Mind</i> remains as fascinating and as insightful as it was when it was first published in 1969. This is a must-read for anyone who wants to gain a greater understanding of how the mind works and organises information \u2013 and how Edward de Bono came to develop his creative thinking tools.</p>",
    "imprint": null,
    "language_code": "eng",
    "original_language_code": null,
    "page_count": 352,
    "duration_seconds": null,
    "publication_date_first": "2015-07-02",
    "publication_date_latest": "2015-07-02",
    "cover_url": null,
    "editions": [
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            "isbn": "9781785040085",
            "product_form": "BC"
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    "created_at": "2025-09-19T13:11:33+00:00",
    "updated_at": "2025-11-02T00:22:52+00:00",
    "publisher": {
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        "slug": "random-house-uk",
        "name": "Random House UK",
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        "updated_at": "2025-09-19T15:10:08+00:00"
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    "subjects": [
        {
            "scheme_identifier": "32",
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            "subject_code": "770",
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