{
    "id": 387835,
    "slug": "the-elements-of-eloquence-secrets-of-the-perfect-turn-of-phrase-mark-forsyth",
    "nstc": null,
    "title": "The Elements of Eloquence",
    "subtitle": null,
    "collection_title": null,
    "collection_part_number": null,
    "annotation": null,
    "description": "<p>From classic poetry to pop lyrics, from Charles Dickens to Dolly Parton, even from Jesus to James Bond, Mark Forsyth explains the secrets that make a phrase&mdash;such as \u0093O Captain! My Captain!&rdquo; or \u0093To be or not to be&rdquo;&mdash;memorable. In his inimitably entertaining and wonderfully witty style, he takes apart famous phrases and shows how you too can write like Shakespeare or quip like Oscar Wilde. Whether you&rsquo;re aiming to achieve literary immortality or just hoping to deliver the perfect one-liner, The Elements of Eloquence proves that you don&rsquo;t need to have anything important to say&mdash;you simply need to say it well. In an age unhealthily obsessed with the power of substance, this is a book that highlights the importance of style.</p>",
    "imprint": null,
    "language_code": "eng",
    "original_language_code": null,
    "page_count": 256,
    "duration_seconds": null,
    "publication_date_first": "2020-10-21",
    "publication_date_latest": "2020-10-21",
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    "created_at": "2025-09-19T13:36:27+00:00",
    "updated_at": "2025-10-31T00:32:13+00:00",
    "publisher": {
        "id": 4209,
        "slug": "berkley-group",
        "name": "Berkley Group",
        "created_at": "2025-09-19T13:09:16+00:00",
        "updated_at": "2025-09-19T15:09:24+00:00"
    },
    "contributors": [
        {
            "id": 237379,
            "slug": "mark-forsyth-2",
            "key_names": "Forsyth",
            "names_before_key": "Mark",
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            "contributor_role": "A01",
            "readable_contributor_role": "Author"
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