{
    "id": 506615,
    "slug": "waarom-we-kopen-wat-we-kopen-paco-underhill",
    "nstc": null,
    "title": "Waarom we kopen wat we kopen",
    "subtitle": null,
    "collection_title": null,
    "collection_part_number": null,
    "annotation": null,
    "description": "<p>In het volledig herziene en voor de internetgeneratie herschreven Waarom we kopen wat we kopen legt Paco Underhill aan consumenten en winkeliers uit waarom producten die er in de marketingvergadering perfect uitzien soms onverkoopbaar blijken. Hij geeft met zijn scherpe observaties inzicht in e-commerce en tips voor de echte winkelvloer, en biedt onmisbaar advies voor diegenen die zich aan willen passen aan de steeds veranderende realiteit.</p>",
    "imprint": null,
    "language_code": "dut",
    "original_language_code": null,
    "page_count": 288,
    "duration_seconds": null,
    "publication_date_first": "2011-06-24",
    "publication_date_latest": "2011-06-24",
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    "created_at": "2025-09-19T14:37:48+00:00",
    "updated_at": "2025-10-31T00:43:41+00:00",
    "publisher": {
        "id": 167,
        "slug": "meulenhoff-boekerij",
        "name": "Meulenhoff Boekerij",
        "created_at": "2025-09-19T12:25:20+00:00",
        "updated_at": "2025-09-19T15:13:46+00:00"
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}